Web Analytics An Hour a Day
Description :
Companies in the web space spend millions of dollars on web analytics, chasing optimization of hundreds of millions of dollars being spent on campaigns and their websites, which are in turn chasing billions of dollars of online revenue. Yet consistently the number one challenge in surveys, CMO priorities, case studies, and fix-it wish lists is the ability to measure accurately to make optimal decisions for those hundreds of millions of dollars companies spend. The reason this challenge persists is that most people go about solving it wrong
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Web Analytics An Hour a Day
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